Proven Strategies, Real Results

Membership Rebrand for Charly Goss Style Inc.

Challenge: Enhance the membership program to boost retention, attract new subscribers, and streamline the user journey.

My Role: Led the strategy, collaborated with a multidisciplinary team, and oversaw execution across branding, web design, and email workflows.

Solution:

  • Created a cohesive brand strategy and redesigned the membership flow.

  • Implemented targeted email workflows to reduce abandoned carts and re-engage members.

  • Oversaw a website refresh including a style course for members and new onboarding process.

Results:

  • +18% membership growth within one month.

  • 21% reduction in abandoned carts.

  • 7% higher checkout conversions.

  • BLOGS | Before

  • BLOGS | After

  • STYLE GUIDES | Before

  • STYLE GUIDES | After

  • STYLE TIPS | New

  • STYLE COURSE | New

  • STYLE COURSE | New

Product Development for Sarah Baeumler Brand

Challenge: The brand required a coordinated effort to develop and launch over 40 products while maintaining consistency with its luxury positioning.

My Role: Led cross-functional teams in design, production, and marketing, and directed photoshoots to ensure cohesive marketing assets.

Results:

  • Successfully launched 40+ products.

  • Increased Shopify conversion rates by 23%.

  • Enhanced brand visibility through well-executed campaigns.15% improvement in Instagram engagement rates.

Solution:

  • Created a product development timeline to ensure timely launches.

  • Designed a seamless user experience for the Shopify e-commerce platform.

  • Linen Collection

  • Candle Collection

  • Pillow Collection

  • Jewelry Collection

  • Apothecary Collection

  • Apparel Collection

  • Throws Collection

Luxury Guest Experiences at Caerula Mar

Challenge: Create a seamless and luxurious guest experience, from online touchpoints to in-room details.

My Role: Led digital strategy and guest experience initiatives, ensured marketing and operations were aligned for cohesive brand delivery.

Solution:

  • Developed a social media strategy focused on visual storytelling.

  • Created branded in-room guides and dining menus.

  • Sourced luxury in-room amenities, including custom bathroom amenities.

Results:

  • +22,000 new followers within the first 6 months on social media, boosting engagement and visibility.

  • 4.6 stars on Google reviews

  • Featured in Conde Nast, Travel + Leisure, and a member of Mr. & Mrs. Smith

  • In-Room Amenities

  • Custom Apothecary Line

  • Logo Creative Direction

  • Boutique Procurement

  • Menu Design

  • Outdoor Furniture Procurement

  • Booking System Setup