Proven Strategies, Real Results
Membership Rebrand for Charly Goss Style Inc.
Challenge: Enhance the membership program to boost retention, attract new subscribers, and streamline the user journey.
My Role: Led the strategy, collaborated with a multidisciplinary team, and oversaw execution across branding, web design, and email workflows.
Solution:
Created a cohesive brand strategy and redesigned the membership flow.
Implemented targeted email workflows to reduce abandoned carts and re-engage members.
Oversaw a website refresh including a style course for members and new onboarding process.
Results:
+18% membership growth within one month.
21% reduction in abandoned carts.
7% higher checkout conversions.
Product Development for Sarah Baeumler Brand
Challenge: The brand required a coordinated effort to develop and launch over 40 products while maintaining consistency with its luxury positioning.
My Role: Led cross-functional teams in design, production, and marketing, and directed photoshoots to ensure cohesive marketing assets.
Results:
Successfully launched 40+ products.
Increased Shopify conversion rates by 23%.
Enhanced brand visibility through well-executed campaigns.15% improvement in Instagram engagement rates.
Solution:
Created a product development timeline to ensure timely launches.
Designed a seamless user experience for the Shopify e-commerce platform.
Luxury Guest Experiences at Caerula Mar
Challenge: Create a seamless and luxurious guest experience, from online touchpoints to in-room details.
My Role: Led digital strategy and guest experience initiatives, ensured marketing and operations were aligned for cohesive brand delivery.
Solution:
Developed a social media strategy focused on visual storytelling.
Created branded in-room guides and dining menus.
Sourced luxury in-room amenities, including custom bathroom amenities.
Results:
+22,000 new followers within the first 6 months on social media, boosting engagement and visibility.
4.6 stars on Google reviews
Featured in Conde Nast, Travel + Leisure, and a member of Mr. & Mrs. Smith